WHO ARE WE
Estera Group was founded by Filip Goorden and Eric De Neef, united by a shared commitment to bringing experience, strategic thinking and long-term value creation together within the hospitality real estate sector.
Our approach is built on professional expertise, independent judgement and meaningful relationships.
Filip Goorden combines hands-on hospitality management experience with real estate insights and entrepreneurial thinking. His work across the hospitality and real estate industry brings an operational perspective to asset performance, stakeholder relationships and long-term value. At Estera Group, he contributes practical industry understanding and a focus on connecting the right people and opportunities.
Eric De Neef brings extensive international hospitality leadership experience, including senior commercial and branding responsibilities within major hotel groups. His perspective spans brand positioning, hotel strategy, distribution, commercial performance and operator relationships. At Estera Group, he brings an international network and a strategic approach to opportunities and value creation.
Why We Founded Estera
Estera was founded by Filip Goorden and Eric De Neef, bringing together complementary backgrounds, extensive hospitality experience, an extensive national & international netwerk and a shared entrepreneurial vision.
Throughout their careers, they have experienced hospitality from different perspectives. From hotel operations and real estate ownership to international brand leadership, commercial strategy and business development.
These experiences have shaped a common belief: there is often a gap between the people who own hospitality assets, the people who operate them and the strategies needed to unlock their full potential.
Estera Group was founded to help bridge that gap.
Not by creating another traditional consultancy firm, but by building an independent, hands-on strategic advisory firm that understands both the realities of hospitality operations and the expectations of investors and owners.
We want to bring together the right people, the right opportunities and the right expertise, combining strategic thinking with practical experience and an owner's perspective.
For us, Estera is about more than identifying opportunities or advising on transactions. It is about building relationships, making informed decisions and helping hospitality businesses and real estate investments achieve their full potential.
We believe that experience creates its greatest value when it is shared, challenged and put into action.
That is why we founded Estera. And that is what continues to drive us.
Filip Goorden & Eric De Neef
Founders & Managing Partners
Through Estera Capital and Estera Strategic Advisory, the founders share a commitment to independent thinking, meaningful partnerships and sustainable value creation.